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German Business and Culture (short term faculty led program)
Berlin, Germany; Paderborn, Germany
Program Terms: Summer I
Budget Sheets Summer I
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer I 2017 01/31/2017** Rolling Admission TBA TBA

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.
Fact Sheet:
 Program Type:
 Language of Instruction:
 Housing Options:
Dorm (double), Dorm (single), Hotel (double)
 Minimum GPA:
 Class Standing:
Undergraduate Freshman, Undergraduate Junior, Undergraduate Senior, Undergraduate Sophomore, Graduate
 Number of Credits:
 Program Specialist:
Anastassia Kaml
 Language experience required:
 Areas of Study:
Business, Economics, Marketing, Public Relations
 Program Length:
Program Description:
Jump To: Photos Overview Location Academics Cost Housing Itinerary Resources

Photo Gallery


Program Overview

Berlin, Paderborn and the Romantic Rhein
2016 Program dates:
05/01/2016-05/16/2016 (German Business and Culture course)
05/01/2016-05/25/2016 (German Business and Culture course and Negotiation course) 

Special program information sessions:
The faculty Director, Dr. Eckert, may conduct info sessions where he will deliver detail about the trip and the itinerary. He will also answer questions.  It has proven productive in the past for students interested in the trip.  It is not mandatory, but he would encourage you attend one of the meetings.

2016 FURTHER INFO MEETINGS:  Monday, November 2 @ 5pm and Tuesday, November 3 @ 5pm.  Attend one to learn more & meet past participants. (Same meeting done twice to accommodate schedules).
Come and learn more about the program and meet with the program faculty director!

Message from the Program Director:

Concept:  Get a chance to add international understanding to your life experiences and your resume without having to commit to an entire semester abroad.  Additionally, this trip requires no language competency which makes it more accessible to many people (people with German language skills are absolutely invited also!).  The total trip involves a tour of German business and cultural sites and interactions with German university students, and an intensive negotiation course taught in English by Dr. Eckert at Paderborn University.  The tour part of the trip is scheduled as BUS 3960 and the Negotiation component is MKTG 4780. Each of these is a three credit course, making the whole experience SIX CREDITS!   (6960 & 6780 for graduate students).

The Educational Program Tour: (BUS 3960): We will begin in Berlin and spend our first week based there. Berlin is Germany’s capital city and bustles with activity, history and art!  Our time in Berlin includes a “Fat-Tire” bike tour of Berlin where we will explore the history and culture of this once divided city, a visit to the Reichstag, Germany’s Capital Building, and a visit to one of Berlin’s oldest breweries.  From Berlin we will make a day trip to the world headquarters of Volkswagen in Wolfsburg.  At VW, we will have a tour of the production facilities and get to hear about their brand strategies.  We will also make a day trip to nearby Potsdam, having a special negotiation (and social!) experience with the students at Uni Potsdam.  From Berlin it is back on the train to Dr. Eckert’s “Deutsche Heimatstadt” (German Hometown) of Paderborn, home of WMU’s partner school; Paderborn University.  Here we will hear from Dr. Andreas Eggert, an expert in customer value, and interact with German Uni students via a couple of case experiences.  From Paderborn we will head to the Rhein river area and explore the castles and the wine industry that surround the Rhein River.  Included in this will be a stop in Köln (Cologne) which is home to the world famous “Kölner Dom” (Cologne Cathedral) and is often known as the center of the German festival industry (they take their festivals very seriously!)

The Negotiation Course (MKTG 4780): Each year Dr. Eckert teaches an intense negotiation course at the Uni Paderborn, and if you stay for this additional experience you will get the opportunity to participate in this course.  Side-by-side with German students you will learn the strategies and tactics of effective negotiation.  The course, taught entirely in English, meets six hours per day and requires work every evening, so it is definitely not a vacation!  However, negotiation skills are considered one of the most fundamental abilities for a successful business person and this course takes an intense, yet highly practical approach to teaching you those skills.  The course concludes with a negotiation case where each student must put what they have learned to use in a head-to-head negotiation.  My German colleagues and the German students are excited to have American counterparts involved and the experience should be culturally interesting and enlightening for all.  As the course experience will include a weekend this year there will be an optional trip to Hamburg, Germany’s largest port city with a vibrant cultural, social, and shopping scene.

Visit the blog from the past two trips at: 

Common Questions:
Course Credits? Recent changes in the way credits can be applied makes it much more likely that you can apply all six credits towards your graduation requirements!  Visit your academic advisor to determine specifically where the 6 credits can fit.
For German Business & Culture, students will enroll in BUS 3960 (6960) for 3 credits.  This course may be applied to the business or general electives you need.   ,A trip to the academic advisor is advised.
The Global Negotiation course is MKTG 4780 (6780) for 3 credits.  For Marketing Department, ISM, or MBA students the course will generally fit as one of your major electives. 

Acceptance Preference will be given to students who intend to do the full six credit experience.

The trip is not inexpensive; however the budget has been designed to cover all of the significant expenses. Please see the budget break down for 2015 trip under 'Budget sheets-summer I" link at the top of the page.

Is it worth it? If you stay for all three weeks and earn 6 credits, have an amazing cultural experience, learn to negotiate better, and launch yourself as the globally oriented business person that the marketplace demands, the total costs of such an experience don’t look as bad!

The Experience?
The world is a big place, and we are going to try and become familiar with just one part of it. But that part is Europe’s biggest Economy and a place that has seen a great deal of history (some good and some bad). We are going to plug-into German life as much as possible. Thus, we will be staying at smaller hotels within the cities (versus chain hotels), we will be using the train system to travel (not a tour bus) and we will get to spend time with our counterparts at Uni Paderborn and Uni Potsdam. A tour can’t fully simulate a longer in-country experience, but we will do our best to not just be tourists. We will have a few pre-trip sessions to learn a little bit about German history and culture as well as have a little fun learning some basic German. When we are in Germany we will observe and discuss the similarities and differences between the US and Germany in both a respectful and fun way. And hopefully when we conclude we will have had an enlightening and fantastic experience that will help us be better global business people and citizens and just maybe this trip will be the gateway for further travels. In the US we might call it the travel bug, in German it is known as “Wanderlust” and I hope our experience infects all of us with this wonderful infliction!

Interested?  Start by sending Dr. Eckert an email and telling him that.  His email is  He will put you on the list for trip information and updates.
Dr. Jim Eckert
Faculty Program Director

WMU students applying for this program may be eligible for the Haenicke Institute for Global Education Study Abroad Scholarship, which offers both merit and financial need-based awards. Business majors (PBA, BBA, MSA, or MBA) are eligible for the HCOB Study Abroad Scholarship. Please note that students may receive either a merit award from the Haenicke Institute or the HCOB Scholarship, not both.  Additionally, applicants may be considered for a financial need-based award from the Haenicke Institute.  Students are encouraged to apply for the scholarship at the same time they submit their application for the program. To access the online application, click here.

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Berlin, Paderborn and the Romantic Rhein
(Berlin, Wolfsburg (VW), Potsdam, Paderborn, Rhein River, Köln)

Berlin is located in eastern Germany and is host to an international airport and a train system well connected to Europe.  Following the German reunification, Berlin was reinstated as the capital city, and the seat of German government was moved to Berlin from Bonn. Berlin's vibrant culture experienced a "rebirth" after reunification and, as such, is at once modern and historic, offering countless opportunities to experience theatre, music, festivals, museums, parks, restaurants, coffeehouses, and  many other venues. The city is also ethnically diverse, featuring Turkish stores, a large choice of ethnic restaurants, international festivals, and more. Students may find the historical and cultural offerings in and around Berlin so plentiful they won't desire to travel elsewhere.

Paderborn is located in northern central Germany in the region of eastern North Rhine-Westphalia with a population of approximately 142,000.  Nearby lakes, forests, moors and low mountain ranges offer myriad opportunities for sport, relaxation, and recreation.  Many health resorts, spas, historic monasteries, and castles, as well as interesting towns and villages with rich historical backgrounds are located nearby.  From Paderborn, students can easily travel by train to many other European destinations.  At the Nixdorf Museum, one can follow the history of computing.  The modern university is an easy walk from the city's beautiful historic city center.

Cologne (Stadt Köln) stands for: Germany's fourth largest city, third largest industrial region in Germany, leading commercial and industrial hub of North Rhine-Westphalia and, with a total population of three million in the region as a whole, a promising sales market within a European context. Cologne is intriguing and booming. With excellent transport links and investments in infrastructure, industrial land and property, Cologne is very well equipped to compete internationally stands for: Germany's fourth largest city, third largest industrial region in Germany, leading commercial and industrial hub of North Rhine-Westphalia and, with a total population of three million in the region as a whole, a promising sales market within a European context. Cologne is intriguing and booming. With excellent transport links and investments in infrastructure, industrial land and property, Cologne is very well equipped to compete internationally.

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Academic Eligibility
Good Academic Standing; Application requires resume submission;

Academic Program
Each segment of the trip would be a separate course offering as each would meet the instructional hour requirement.  Students would enroll for 3 credits for the 2 week session in "German Business and Culture" and 3 more  credits for the optional week long course "Negotiation: Theory and Techniques in a Global Economy".

STSA: a combination of lectures, business visits and cultural tours/visits will be employed.  
ICNC:  Each day will consist of 6 hours in a class room and at least 2 hours of outside group and individual activity.

Open to Undergraduate and Graduate Students in Haworth College of Business or other majors outside seeking business credit. Acceptance Preference will be given to students who intend to do the full six credit experience.

Academic Credit
Participants will earn WMU academic credit hours in: 3 credit hours for BUS 3960 for undergarduate (BUS 6960 for graduate) and optional 3 credit hours in Marketing 4780 (6780 for graduate). 
"Negotiation: Theory and Techniques in a Global Economy". Undergraduate and Graduate students welcome. Graduate students will have modified assesment for "Negotiation: Theory and Techniques in a Global Economy" to reflect graduate level assignments.

WMU credit will be awarded for courses successfully completed on this program with prior approval of the student's academic advisor, academic advisors in departments outside of the student's major department (if the student plans to take classes outside of his/her major), and the Haenicke Institute for Global Education. This approval is obtained by completing the Course Pre-approval Form available from the HIGE. Students are urged to work closely with academic advisors and HIGE staff to plan a course of study allowing for steady progress toward their degree.

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Cost & Financial Aid

Please see program fees and financial aid budget estimations details under "Budget sheets", summer I" link at the top of the page, direct link.

Program fee for undergraduate students: "German Business and Culture" part: $3,695
Program fee for graduate students: "German Business and Culture" part: $3,995

Program fees for undergraduate and graduate students participating in both courses will be increased accordingly to reflect difference in tuition.

Negotiation course, undergraduate level: $2,050 program fee + $400 for possible extra spending.
Negotiation course, graduate level:  $2,344 program fee + $400 for possible extra spending

The Program fee includes: tuition, administrative fees, instructional costs, International health and emergency insurance,  some meals, program related field transportation, program related cultural excursions and accommodations.           
The program fee will be billed to the WMU student account for summer I 2016 term .
The Program fee does not include:  airfair, local travel, some meals, passport, immunizations (if needed) and personal expenses/spending money.  Costs not included in the program fee are estimates and may vary according to individual needs and preferences.
This budget does not include activities which are not part of the academic program, such as personal travel, entertainment, shopping, etc.
Note: For tax purposes, the university requires the program fee billing to be divided into qualified fees (tuition) and non-qualified fees (non-tuition costs).   The total program fee equals the study abroad commitment fee plus qualified fees and non-qualified fees added together.
   Study abroad commitment fee
+ Qualified fees (tuition)
+ Non-qualified fees (other costs)
= Total program fee

Commitment fee:  The study abroad commitment fee is billed in advance, after the student submits the commitment form.  The remainder of the program fee will be billed to the WMU student account for summer I 2016  semester.

** Contact WMU Study Abroad office if you have any questions.

Financial Aid
Students eligible for federal or state financial aid may use their awards for studying abroad. After a student has been accepted to the program, he/she must complete required paperwork with WMU Financial Aid to apply financial aid to the program costs. It is the student's responsibility to complete the paperwork prior to departure and to maintain compliance with financial aid regulations while studying abroad (i.e., remain enrolled full-time). *Non-WMU students must apply for financial aid through their home university.

Note: Program fees are subject to adjustment due to changes in actual exchange rates or other factors. In addition, programs may be modified or canceled in the event of insufficient enrollment. Program dates are subject to slight adjustment by the home/host university.

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Housing and Itinerary

For the first 2 weeks housing will be a combination of hostels and hotels in the locations of the program (under revision):
Hotel Transit Loft
St. Goar Hostel, Best Western.

2014 Itinerary Sample:
German Business & Culture 2014 confirmed program travel dates:
Official Departure Day:
Sunday, April 27, 2014 (arrive Monday!)
DESTINATION: BERLIN Arrive Monday, April 28 - Almost all to Europe flights will arrive the next day. 

Official End of 3rd week:  Sunday, May 18, 2014 (arrive same day)
DEPART LOCATION: VARIABLE (Paderborn, Hannover, Düsseldorf, other!)

 2014 Itinerary:
Sunday, April 27
:  Leave USA

Monday, April 28:  Arrive in Berlin
Generator Hostel:   (Mitte location in Berlin)
Group Dinner – Location to be determined

Tuesday, April 29:  Berlin Bike Tour
Fat Tire Bike Tour of Berlin  10am – 4pm.
Group Dinner:  Zillemarket:

Wednesday, April 30:  Volkswagen
Travel to Wolfsburg by Train – Time TBD
Plant Tour and Brand Marketing Presentation at VW  (9:00 – 12:00):
Visit to AutoStadt & Car Receiving Area  (12:00 – 16:00)
Return Travel to Berlin:  Dinner on own

Thursday, May 1:  Holiday (Erste Mai = “First of May” = Labor Day)
Enjoy a day off in Berlin

Friday, May 2:  Uni Potsdam Negotiation Day
Visit Uni Potsdam for Negotiation Case Experience with Uni Potsdam Students
Group Dinner with faculty and students from Uni Potsdam – Location TBD

Saturday, May 3:  Reichtag Tour
Tour of German Capital Building (10am – noon) with Group Lunch
Afternoon, dinner and social activities on own.

May 4:  Travel Day
Train to Paderborn:   Hotel:   Campus Lounge
Group Dinner in City Center at Paderborn’s Fruhlingsfest (Spring Festival!)

Monday, May 5:  Uni Paderborn Case Competition
9:00 – 18:00 :  Customer Value Lecture – Dr. Andreas Eggert, Uni Paderborn
Presenting 101 Lecture – Dr. Jim Eckert
“Case Competition”  - Teams of US & German Students and
student presentations of case (US/German student teams)
Group Celebration Dinner @ The Brauhaus

Tuesday, May 6:  Negotiation Course Introduction / Travel to KOLN
9:00 – 16:00: Negotiation Lecture by Dr. Eckert @ Uni Paderborn + Student Team Meeting
17:00 – 19:00 Tour of Paderborn:  City Center & Cathedral

Wednesday, May 7:  Koln / Rhine Travel
Train to Koblenz:   Visit Deutsches Ecke & Board KD Boat for trip down Rhein to Bacharach
Hotel:  Bacharacher Hof
Rhein specialty dinner at hotel

Thursday, May 8: The Romantic Rhein & German History
Rudesheim – Neiderwald Denkmal - Assmannshausen
Hike on the Rheinsteig Trail:
KD Boat back to Bacharach & Dinner on Own

Friday, May 9:  St. Goar Castle Visit
Visit the Rheinfels Ruins in St. Goar or other castle visit

Saturday, May 10:  Rhein Scavenger Hunt
Travel to Köln:  Time/Route TBD
Hotel:  Rhein Hotel St. Martin
Small Group Scavenger Hunt including….  Köln Cathedral & Allstadt tour:
Final Group Celebration : 19:00 @ Früh Braueri am Dom (#72063)

Sunday, May 11:  Departure Day
Depart for Paderborn for Negotiation Course!

2016 travel itinerary is to be confirmed and published later.

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Additional Resources

Contacts at WMU
Dr. Jim Eckert

Program Faculty Director
Marketing Department
Haworth College of Business
3248 HCB

Geralyn Heystek
Advising Office
2130 Schneider Hall
Monday through Thursday
Telephone: 269-387-5075

Anastassia Kaml
Study Abroad Coordinator for Germany
Haenicke Institute for Global Ed
2425 Ellsworth Hall
Western Michigan University
Kalamazoo, MI 49008
Phone: (269) 387-5890
Fax:     (269) 387-0630

Ann Ganz (Study Abroad Specialist in College; office hours: Monday 2-4pm)
Diether H. Haenicke Institute for Global Education
Western Michigan University
B2425 Ellsworth Hall
Kalamazoo, Mi. 49008-5245

Host Institution Information (external links)
University of Paderborn

Country Information (external links)
Germany - Lonely Planet
Paderborn (North Rhine-Westphalia) - Lonely Planet
Cologne (Stadt Köln)-official city page
Country Specific Information - Germany
Culturegram - Germany

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